We follow the journey of a marble through New York City, passing through iconic, cultural landmarks, like Lady Liberty, and paying homage to the Big Apple's vibrant past and dynamic future.
DEEP SEA - SPACE : MOOD BOARD
AQUATIC & SPACE ENVIRONMENTS
Bridge the gap between sea and space with otherworldly environments and water elements.
MACRO - ORGANIC
Take a deep dive into the geometry of nature. Leaves, flowers and foliage reveal the 55 Water Logo
WALK THROUGH NATURE : DISCOVER 55
First person perspective walking through natural landscapes. Embed logo on stone, bark or grassy surfaces.
WATER PHASES : MOOD BOARD
EXPLORE VARIOUS PHASES OF WATER
Bubbles in freezing water, Geode Crystals, and Water Molecules
LOGO TEXTILES : MOOD BOARD
2D Morphing Textiles intermittently reveal the 55 Water logo.
HAND-STITCHED TO HUMANIZE THE 55 BRAND
EASTERN INFLUENCES, VIBRANT COLORS
Bohemian patterns grow to fill draping cloth. Discrete "easter eggs" show subtle instances of the 55 Water Logo.
